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Miami Targeting Chinese Investors Miami

Despite efforts by Miami brokerages to establish divisions targeting Chinese investors, agents fluent in Mandarin and Cantonese and who understand the culture are still hard to come by, according to real estate professionals specializing in the Asian market.

Addressing a roomful of peers at the Trump National Doral Country Club, ISG International broker Nina Fabbri said recruiting brokers who can sell Miami to the Chinese is a bit of a challenge because it’s still a new market for investors from the Far East. “We have been able to find agents through different Chinese associations,” Fabbri said. “We’ve also found some agents through institutional systems. But it hasn’t been easy.”

Fabbri joined Cervera Real Estate development division president Jesse Ottley, Coldwell Banker associate broker Jesse Pan, AREAA’s past national chairwoman Carmen Chong and Las Vegas based luxury real estate Zar Zanganeh for a panel discussion during the 2017 Annual Installation Breakfast for the Greater Miami Chapter of the Asian Real Estate Association of America, or AREAA.

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